OUR PRIVACY POLICY.

updated: December 2025

1. Introduction Welcome to Back of House Festival. Back of House Events

LTD (“we”, “us”, “our”) is committed to protecting your personal

data and respecting your privacy. This Privacy Policy explains how

we collect, use, store, and protect your information when you

interact with our website, subscribe to updates, engage with

advertising, or purchase tickets.

2. Who We Are Back of House Events LTD Address:

MZP Events LTD

145/147 Hatfield Road,

St Albans Hertfordshire, AL1 4JY

Email: hello@backofhousefestival.com

We act as the data controller for all personal information collected through our digital platforms.

3. Data We Collect Information you provide:

- Email address

- Name (optional)

- Contact details

- Messages or enquiries

Information collected automatically: - Device and browser information -

IP address and approximate location - Cookies and tracking data - Website interaction data

Information from partners: - Payment data via Stripe (we do not store

card numbers) - Advertising interactions via Meta Ads - Newsletter engagement via Beehiiv

4. How We Use Your Data We use your data to:

- Send festival updates and marketing communications

- Manage subscriptions

- Process ticket payments securely

- Deliver and analyse advertising campaigns

- Improve website performance and user experience

- Respond to enquiries and provide support

- Comply with legal and financial obligations

Lawful bases include consent, contract performance, and legitimate interest.

5. Third-Party Services We work with:

- Beehiiv (email services)

- Meta Platforms (advertising & tracking)

- Stripe (payment processing)

These providers comply with GDPR. We do not sell your data.

6. International Transfers Some partners may process data outside the

EU/UK. We use GDPR-compliant safeguards such as Standard Contractual

Clauses.

7. Data Retention

- Subscription data: retained until you unsubscribe

- Payment records: typically 6 years

- Analytics/cookie data: according to cookie settings

You can request deletion at any time.

8. Security We use appropriate technical and organisational measures to protect your personal data.

9. Cookies & Tracking Technologies We use cookies, analytics tools, and

Meta Pixel to:

- Analyse website performance

- Measure advertising effectiveness

- Deliver personalised content and ads

You may accept or reject non-essential cookies through our cookie banner.

10. Meta Pixel Usage We use Meta Pixel to measure advertising

performance and deliver relevant festival content on Facebook and

Instagram. Meta Pixel tracks actions taken on our website and may

use cookies or similar technologies. Users may disable non-essential

cookies via our cookie banner.

11. Your Rights Under GDPR You have the right to:

- Access your personal data

- Request corrections

- Request deletion (“right to be forgotten”)

- Withdraw consent at any time

- Object to processing

- Request data portability

- Restrict processing

To exercise any rights, contact us at hello@backofhousefestival.com.

12. Unsubscribing You may unsubscribe from marketing emails at any time

via the link in our Beehiiv emails or by contacting us.

13. Changes to This Policy We may update this Privacy Policy

occasionally. The latest version will always be available on this page.

14. Contact Us Back of House Events LTD Email: hello@backofhousefestival.com